Economic and Cost Effective
It’s easy, effective, and inexpensive. Email marketing allows business owners to reach a large number of consumers at a rate of nearly nothing per message.
For small-business owners on a budget, this makes it a better choice than traditional marketing channels like TV, radio, or direct mail. You don’t have to take our word for it. A joint study from Shop.org and Forrester Researchfound that 85% of US retailers consider email marketing one of the most effective customer acquisition tactics.
Even with the explosion of all sorts of new technology and social networks, marketers keep coming back to email
Personal and Customisable
In email marketing, what you’re really doing is segmenting your audience into lists, and sending each list a tailored email message that resonates with your reader and can provide them with something of value (segmented and targeted emails generate 58% of all revenue according to DMA, and marketers that use segmented campaigns, have noted a 760% increase in revenue, according to Campaign Monitor).
When you write a post for one of your social media channels, you address your audience as a whole (“To all of our fans, we would like to say..”). But by using your email marketing software correctly, it allows you to address people individually by name, split certain topics only for certain members of your list and eventually arrive privately in their personal inbox.
Action Oriented
Whether you realise it or not, everybody is trained to do something with an email -reply, forward, click-through, sign-up, or even straight buying.
Think about this!
Email is transactional by nature and you can use it to direct traffic to your website and ultimately drive sales.
As you develop your small business or startup marketing strategy as a whole, using email will allow you to see results straight away.
This means not just sending out newsletters, but also using email automation based on triggers of your customers.
Transactional emails have 8x more opens and clicks than any other type of email and can generate 6x more revenue according to Experian.
Measurable
There’s no guesswork in email marketing. When you use any email marketing software, you can track who opened your email, which links were clicked, and how many people unsubscribed.
You can easily get a picture of how your email campaigns are performing, make adjustments and improve your effectiveness. Email marketing metrics are important to remember as you monitor and measure your internet marketing strategy as a whole.
Mobile devices allow people to check their email constantly
Because mobile devices have become so common, people are checking their emails all the time—in line at Starbucks, during their office commute, in the waiting room at the doctor’s office, at the grocery store, everywhere.
Once you’ve made the smart decision to pursue a new email marketing campaign, our goal is to make sure your expectations are met and you’re satisfied with the end result. Here we begin laying out the process to brief you about how we go about our process.
Research & Planning
Step 1: One of the first things Electro Curve Marketing Solutions will do is analyze your customer base to determine how to craft messages that resonate with your audience. If you already have existing email subscribers, we will focus on how and why they signed up in the first place. How often do they open emails from your company, and what do they want to see in those emails? If you do not have an existing subscriber list, we will determine the best way to highlight your business and get the word out about what you offer.
Step 2: We want to make sure your best work is finding your customers’ inboxes, and we also want to keep giving those customers information that is valuable to them so they remain customers — and possibly even help recruit others. This means understanding your business as well as you do. We will hold meetings with relevant employees and/or departments in your company to make sure you’re sharing important things with your email subscribers.
Step 3: Now that we know who your email subscribers are, what makes your company unique, and what you want to communicate with your customers, we are ready to craft email marketing material. While we take complete control of crafting your messages, nothing is dispatched until you’re satisfied with the content.
Content Creation
As we have already seen on our previous page the importance of content creation, the same concept applies here. However, there are several things to keep in mind when creating email marketing content. We have found the most effective way to communicate through this medium is by following a simple set of standards:
Short, Snappy, Memorable
Your customers are the most important people you deal with on a daily basis, so make sure they know you care. If you’ve got something new to show the world, do it first through your email subscribers. Electro Curve Marketing Solutions shines in this light, as our writers produce clean and concise copy, giving readers just what they need to take the next step and follow links in your emails. And our designers know the most effective ways to use art and copy to draw in readers.
As the saying goes, too much of a good thing can be bad. Electro Curve Marketing Solutions will determine how often to send email blasts based on your business model and email open rate. We will also schedule everything to be sent at previously agreed upon times so you’re never caught off-guard or something is dispatched in a dead period, such as a holiday weekend.
We also want to make sure you’re getting your money’s worth, so we will create a set of goals with you so you can see the value in effective email marketing. These goals will include the open rate on emails and changes in online traffic after emails are sent. We will compile monthly reports for you to review.
