6 Reasons Why You Still Need a Website
Are you a business owner without a digital presence? Or a business owner contemplating if a website would or would not do you any good? Then look no further, because 1) YES! You need one and 2) Here’s some solid reasons why.
1. People expect their favourite businesses to have a digital presence
If this were the only reason on the list, it would be enough. Six out of ten consumers expect brands to provide online content about their business on some form of digital property, and more than half head straight to the brand’s website for product information.
2. It provides social proof.
Since potential buyers are already looking for you online, including customer testimonials on your site is a great way to impress potential buyers.
3. You control the plot.
It’s true that you cannot control what others say about you on social media channels, but you can influence public perception by creating your own story via a business website.
A company blog helps business owners get their message, mission, and personality in front of their target audience faster than print ads or snail mail brochures.
4. More value for your money.
By building a website, you position your company to reach thousands more potential customers for less than you would spend mailing ten brochures by traditional mail.
5. Your competitors all have company websites.
Consumers typically start their buying journey with research and recommendations from peers and social network connections.
Studies show that once a consumer has an idea of what they need or want, they start researching, and 72 percent of them go online to find educational material, reviews, and testimonials, according to a recent report.
So if you’re not staying competitive with your competition, you’re giving shoppers a reason to buy from another brand.
6. Never put up the ‘closed for business’ sign again.
Nobody wants to work at 3 a.m., but what about the people living on the other side of the world? Having a business website or ecommerce store means that you can sell products all the time — not simply between 9 a.m. and 5 p.m.
An online store can mean a dramatic boost in sales, especially when you factor in additional customers who are not restricted by geography. Your online presence also supports marketing campaigns, customer service, client relationship building, brand recognition, and almost every other element of the revenue stream.
Combining your website with marketing tools, like email marketing, helps you reach new customers and generate repeat business.
The case for having a website in today’s world is very strong. Almost all the businesses surveyed said they planned to have a website soon, and with the competition and analytics of more and more people joining social platforms, we would say it’s high time you stop thinking and start enacting your goals.